enchanted world I

there's something so captivating and enchanting about selfridges windows. after having worked with the visual merchandising team last christmas, i came to appreciate even more the work and effort that goes into these 27 windows on oxford street.

went to check out the current selfridges windows today. i would've loved to be part of their latest windows, which celebrate the opening of selfridges' shoe gallery- the world's biggest shoe department with over 4000 shoes from 150 brands!





other selfridges windows I find really inspiring:



what i truly admire about the visual display team is their incredible attention to detail. the windows team is split into 3, so each person has about 6 or 7 windows to do- which is still an incredible amount. selfridges windows have kept their reputation as not only a platform for retail and luring people into the store, but as an attraction itself. it's not just about the shopping- it's the whole selfridges experience of an enchanted world.